SHORT-TERM SUCCESS AT THE COST OF LONG-TERM LOSSES! HOW TO CHOOSE A VIDEO PRODUCTION COMPANY WISELY!

The video production industry is a thriving and lucrative industry with an estimated worth of $31.5 billion. The reason for this is that businesses and brands have come to realize the immense importance of video content in capturing the attention of their target audience. However, not all clients understand the significance of video production and may opt for cheaper, less experienced video teams in an effort to save money. This is a mistake that can result in a negative impact on the brand image and reputation.

Attention-catching and high-quality video content is crucial in today's world where traditional written promotional material is becoming less effective. With more adults watching videos on platforms like YouTube, than all cable networks combined, it is essential to reach your audience with a professional and high-quality video that stands out in the sea of online content.

Here are three reasons why you should always prioritize quality over quantity in video production:

1. TIME IS VALUABLE
   Video production is a complex process that involves multiple stages, and every error means added time. Hiring a cheaper and less experienced video team can result in slow work and added errors, which could lead to costly re-shoots and delays in the production schedule. Time is a precious commodity, and once it is lost, it can never be regained. A professional video production team will ensure the project is completed efficiently and within the agreed timeline.

2. EXPERIENCE YIELDS BETTER RESULTS
   The DIY approach to video production may seem like a cost-effective option, but it could result in a lack of quality, time-consuming errors, and an end product that your audience may not even want to watch. Instead, it is advisable to let a professional video production company handle the details, as they have the experience and expertise to deliver better results.

3. NO NEED FOR EXPENSIVE RE-SHOOTS
   As we mentioned in the previous section, users won’t stand for poorly shot videos or unnecessary mistakes that could have been solved in the beginning. Unfortunately, if you go with a subpar video production company, then this is just what you get. When this happens you have two options. The first option is to release it and deal with the negative feedback. When the video is released people will either ignore it or worse, actively dislike it. When this happens they associate this dislike with your brand. Or, you can go with the second option. Re-shoot it at an added expense with no guarantee that it will be any better. Oftentimes you’ll end up doubling your expense budget with a final product that is only marginally better. Both of these options are a lose-lose situation. So why not try shooting it right the first time? Pro companies like Blulight Films deliver high-quality footage, on time, at the agreed-upon price.

   WANT GREAT VIDEO PRODUCTION? LOOK NO FURTHER THAN PELLETIER PRODUCTIONS
   We hope this article helped teach you the importance that quality video production plays in successfully marketing a message. Ultimately, it can be more costly to go with a cheap company. And, on top of that, the quality remains poor. So how do you find producers that make great content the first time around? By looking for companies that meet cinema-grade standards — companies like Pelletier Productions. We’re a company that puts professional standards into everything we do: video shooting, audio recording, and production work. If you’re ready to stand out from the competition, then get in touch with us today.